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Whoop builds World Cup campaign around Cristiano Ronaldo’s long career

Whoop builds World Cup campaign around Cristiano Ronaldo’s long career

AI Briefing

  • • Whoop is launching a World Cup campaign centered around Cristiano Ronaldo's long career.
  • • The campaign follows Ronaldo's journey from Madeira to the World Cup, using biometric data.
  • • The partnership aims to showcase the impact of fitness tracking on athletes' careers.

Source Summary

Flower Shop’s creative follows the Portugal star from Madeira to the World Cup with biometric data as a key theme.

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