Sonder’s Brand Name Bought Out of Bankruptcy, but the Management Business Is Gone
· sean o'neill
AI Briefing
- • Sonder's brand name has been bought out of bankruptcy by a Vancouver company.
- • The buyer acquired the brand for its residual search traffic value.
- • The management business behind the brand is no longer in operation.
Context
A Vancouver company has purchased the Sonder brand name out of bankruptcy. The company operates hundreds of niche travel sites.
The brand name was bought for its residual search traffic value, which still holds worth despite the management business being gone.
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