Half of Marketers Increased CTV Budgets This Year, But Only 33% Fully Trust Platform-Reported Performance Claims
AI Briefing
- • Half of marketers increased CTV budgets this year, but only 33% trust platform-reported performance claims.
- • Marketers seek clearer proof of CTV's business outcomes, beyond reach, completion rates, and platform dashboards.
- • CTV is winning a larger share of marketing budgets, but still lacks full trust from marketers.
Source Summary
WALNUT CREEK, Calif.--(BUSINESS WIRE)--Jamloop, a performance CTV platform that connects streaming TV to real business outcomes, today released new research showing that CTV is winning a larger share of marketing budgets, but not yet full trust.As streaming TV moves deeper into performance-oriented media strategies, marketers are no longer satisfied with reach, completion rates, or platform dashboards alone. They want clearer proof that CTV is driving business outcomes they can recognize, measur
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