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AI agents are already shopping and most merchants aren't ready, new research finds

AI agents are already shopping and most merchants aren't ready, new research finds

AI Briefing

  • • AI agents are already shopping online, surpassing human shopping capabilities.
  • • $500 billion in digital spending will be replatformed by 2030.
  • • Commerce leaders advised to prioritize openness over convenience in AI integration.

Context

A new study sponsored by WooCommerce reveals that AI agents are already making purchases, and most merchants are not prepared. The study projects that AI will replatform $500 billion in digital spending by 2030.

The research makes a key recommendation for commerce leaders, advising them to "choose openness over convenience".

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