Xbox Game Pass reportedly has only 30 million subscribers.

Source Summary

The Wall Street Journal reported the number on Monday. Bloomberg corroborated it on Tuesday, adding that the subscribers figure is “4 million fewer than it did when the company last publicly shared data in 2024.” At one point, Microsoft had hoped that the service would have 100 million subscribers by 2030 — it seems unlikely it’ll meet that bar. [Link: Behind Xbox’s Big Layoffs, a Streaming Strategy That Failed | https://www.bloomberg.com/news/articles/2026-07-07/behind-xbox-s-big-layoffs-a-streaming-strategy-that-failed?accessToken=eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJzb3VyY2UiOiJTdWJzY3JpYmVyR2lmdGVkQXJ0aWNsZSIsImlhdCI6MTc4MzQ0MTQ5NiwiZXhwIjoxNzg0MDQ2Mjk2LCJhcnRpY2xlSWQiOiJUSFJPNVNUOTZPU0wwMCIsImJjb25uZWN0SWQiOiJGRUIzODlCNUI2ODI0RTY0QjY5MENEODE1RTBDREZGRCJ9.pMbt4znt88aoSYKf-Vt1xxM2iZlpT-ehYpDmvBB-kJk&leadSource=uverify%20wall | Bloomberg]