World Cup final sets US viewership record.

Source Summary

The final between Spain and Argentina on Sunday was the most-matched “soccer” telecast in US history. With an average of 38,937,000 viewers. The match was up 132 percent compared to the 2022 final — averaging 16,784,000 viewers — and up 240 percent over 2018’s final which drew 11,441,000 viewers. For perspective, about 125.6 million Americans watched the most recent Super Bowl. [Link: Spain’s World Cup Win Breaks Ratings Records, Scores as Most-Watched Soccer Telecast in U.S. TV History | https://variety.com/2026/tv/news/world-cup-final-ratings-most-watched-soccer-game-history-1236817692/ | Variety]