Paramount-WBD Issues Now - Pushing Paramount+
· wayne friedman
AI Briefing
- • Paramount Skydance tests new feature allowing free trials for longer periods on Paramount+.
- • New feature delivers short-video ad-supported content to free trial users.
- • Trial period available only to users on paid Paramount+ plans.
Context
Paramount Skydance is introducing a new feature for its platform. The feature allows new users to sample the platform for free for longer periods. During this time, users will have access to short-video ad-supported content.
This new feature is part of Paramount's efforts to promote Paramount+. By offering free access to content, the company aims to attract new users to its paid plans.
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