Marketing automation platforms spent the first half of 2026 compressing the time from insight to campaign launch from days to minutes, and the fight nobody is naming yet is over who owns that layer of intelligence, not who owns the software

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Tension: Every platform is racing to compress execution time from days to minutes, but speed is becoming table... The post Marketing automation platforms spent the first half of 2026 compressing the time from insight to campaign launch from days to minutes, and the fight nobody is naming yet is over who owns that layer of intelligence, not who owns the software appeared first on Direct Message News .