Acxiom’s Real ID Powers Brand-Owned Customer Identity

Source Summary

CONWAY, Ark.--(BUSINESS WIRE)--Acxiom®, the connected data and technology foundation for the world’s leading companies, enhances Real ID for connecting data and activation across the brands’ marketing ecosystem. Brands can own their unique customer identity graph and data assets with Real ID cloud-native resolution and interoperability across marketing and advertising technology and identifiers. Now the identity and data layer of Omni, Omnicom’s marketing intelligence platform, Real ID delivers