Kool-Aid to launch electrolyte packets with no artificial dyes as part of Kraft Heinz makeover

AI Briefing

• – Kool-Aid to launch electrolyte packets with no artificial dyes as part of Kraft Heinz makeover
• – Kool-Aid Hydration will offer three flavors: grape, tropical punch and blue raspberry lemonade
• – Product aims to compete with Gatorade and Liquid I.V. without the premium price