Gallo’s Britt West on Fixing Wine’s Relevance Problem and Recruiting the Next Generation

AI Briefing

• – Gallo's Britt West discusses the need to move beyond traditional marketing tactics to attract younger consumers to the wine industry.
• – The wine industry is facing a relevance problem due to its outdated marketing strategies and perception that it's only for older demographics.
• – West advocates for a more digital-first approach to engage with the next generation of wine drinkers and preserve the industry's relevance.