AI search demands a new audience playbook

AI Briefing

• – Orientation readers want basic information, evaluators seek analysis, action readers seek guidance, and support readers seek ongoing support.
• – Publishers need to offer different content to each group to reach them, as each has different intentions and needs.
• – The publishers that win are those that are present in AI search, understand the different types of readers, and offer valuable content that the bots can parse easily.