A Texas Congressional Race Has Become All About Quinceañeras - wsj.com

AI Briefing

• – Quinceanera-themed campaign events are being used to connect with Hispanic voters in a Texas congressional race.
• – Candidates are using the celebration of a girl's 15th birthday as a way to tap into the cultural significance of the event in the Hispanic community.
• – The quinceanera tradition is being leveraged to build relationships and generate buzz among voters in a competitive district.