S.S. Rajamouli’s ‘Varanasi’ Taps Malaysia’s SkyBlue Cinematix for Global Brand Integration (EXCLUSIVE)

AI Briefing

• – SkyBlue Cinematix secures global brand integration rights for S.S. Rajamouli's 'Varanasi', becomes sole global architect of brand partnerships.
• – Malaysia-based SkyBlue Group's entertainment arm to handle worldwide brand partnerships.
• – Deal positions SkyBlue Cinematix as key partner for 'Varanasi', an upcoming large-scale action epic.