OpenX Launches OpenX IQ, a Suite of AI and Machine Learning Capabilities to Power Customized Media Decisioning

Source Summary

NEW YORK--(BUSINESS WIRE)--OpenX, The Intelligent SSP, today announced the launch of OpenX IQ, a suite of proprietary AI and machine learning capabilities to give buyers greater quality, control, and performance across every stage of the media workflow. OpenX IQ introduces an intelligence-driven approach to media buying, enabling advertisers, agencies, and publishers to customize media buying decisions at scale by leveraging high-fidelity supply-side data and embedded automation across the media