Why the right decade matters: new research could help advertisers use nostalgia more effectively

Source Summary

Every year, companies spend billions of dollars trying to create emotional connections with consumers. One of the most powerful tools in their arsenal is nostalgia; the warm, often bittersweet feeling people experience when thinking about the past. Whether it is a television commercial featuring 1980s music, a reintroduced soft drink from decades ago, or a ... Read more The post Why the right decade matters: new research could help advertisers use nostalgia more effectively appeared first on Market Business News .