Why the EU Refused to Trademark “OpenAI” and Why That’s Good for Innovation

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Everyone knows OpenAI; the company behind ChatGPT has become one of the most recognisable names in the technology industry. Yet on 15 July 2026, the General Court of the European Union concluded in OpenAI v EUIPO (Case T-555/25) that the word “OPENAI” simply isn’t distinctive enough to function as an EU trade mark for artificial [...] The post Why the EU Refused to Trademark “OpenAI” and Why That’s Good for Innovation appeared first on Modern Diplomacy .