L'ARA launches Goita, the assistant that offers you the best cultural and gastronomic plans in Barcelona

Source Summary

L’ARA continues to bet on innovation and today launches the beta version of Goita, an assistant that will help discover the best cultural and gastronomic proposals in Barcelona by leveraging the conversational potential of artificial intelligence. The new tool combines technology, reliable sources, and editorial criteria to discover what to do in the city quickly and personalized. With Goita, users can make queries such as “What can I do this weekend?”, “Theater today” or “Where to have dinner near me?” and receive concrete answers adapted to the date, area, and type of plan they are looking for. It can be found on the website goita.ara.cat and in the ARA app, and this first trial version will serve to analyze which types of searches are most used by our readers and how the responses can be improved from the tool itself.