Dentsu and CreatorIQ Announce Partnership to Close Gap Between Media Audience Targeting and Creator Selection

Source Summary

CANNES, France--(BUSINESS WIRE)--Today dentsu and CreatorIQ, the global operating system for creator-led growth, announced a first-of-its-kind data partnership integrating dentsu’s proprietary audience strategy and insights platform, dentsu.Audiences, with CreatorIQ’s next-generation, AI-enabled platform. The integration allows brands to directly match target audience attributes with creator, follower or viewership audience data, eliminating guesswork, and helping marketers identify the most imp