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As Amazon Prime Day is Pegged to Break Records, Use of AI is Underpinning Sales

As Amazon Prime Day is Pegged to Break Records, Use of AI is Underpinning Sales

AI Briefing

  • • Adobe predicts 9% year-over-year sales gain for Amazon during Prime Day.
  • • AI is playing a crucial role in driving sales and customer engagement during the event.
  • • The use of AI is expected to contribute significantly to Amazon's record-breaking sales.

Source Summary

Adobe expects Amazon to see a nine-percent year-over-year gain.

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