Kim Rivers, the ‘queen of marijuana’ who rewrote the industry’s rules

AI Briefing

• – Kim Rivers, a pioneering female cannabis entrepreneur, has rewritten the industry's rules with her brand identity and innovative approach.
• – She has successfully carved out a niche in the market, moving away from the traditional 'stoner' image and establishing a more sophisticated brand presence.
• – Her success has paved the way for other women in the cannabis industry to challenge the status quo and create their own paths.