Braze Unveils New Research Showing How AI, Data, and Decisioning Are Redefining Customer Engagement

AI Briefing

• – AI adoption is nearly universal, but most organizations are struggling to translate that investment into meaningful business impact.
• – Brands must adopt a customer-centric approach to harness the full potential of AI in customer engagement.
• – The key to unlocking business value from AI lies in integrating AI with data and decisioning capabilities.