Vegetable Smoothies, the Catalan face of the oat milk boom

AI Briefing

• – Liquats Vegetals, a Catalan company, has been a leader in plant-based milks since 1991, founded by engineer Josep Maria Erra with the goal of providing real nutrition. The company produces oat, soy, and rice beverages using minimal additives and added sugars. Liquats Vegetals' own brand, Yosoy, has been successful in the Spanish market.