Smaller pizzas, a wooden Starbucks logo and tatami in Zara: The demands of the Japanese market

AI Briefing

• – Domino's Pizza adjusts menu for Japan, introducing smaller pizzas and unique items like a wooden Starbucks logo and tatami mats in Zara stores.
• – Ernest Higa's advice to adapt to Japanese market includes understanding local culture and consumer habits.
• – Domino's aims to increase market share in Japan by targeting younger generation with new offerings.