Research says growing up lower-middle class in the 1960s and 70s created some of the most resourceful problem-solvers alive today — people who learned to fix, repurpose, and make do before making do was rebranded as sustainable living and started appearing in lifestyle magazines

AI Briefing

• – Growing up lower-middle class in the 1960s and 70s fostered resourceful problem-solvers who learned to fix, repurpose, and make do with limited resources.
• – This DIY ethos was initially driven by financial necessity, not a desire for sustainability or eco-friendliness.
• – The concept of sustainable living as we know it today did not exist at the time, but the skills developed were still valuable and relevant.