Emailing at the Right Tempo for Fewer Cart Abandonments and More Winbacks

AI Briefing

• – Storey Hotel Management Group implements microsegmentation and strategically timed emails to reduce cart abandonment and convert OTA guests to direct bookings.
• – The approach involves sending targeted messages to specific customer segments based on their behavior and preferences.
• – This targeted approach has led to a notable reduction in cart abandonment and an increase in direct bookings for the hotel management group.