Alpine Visionary: How Reto Gurtner Turned a Ski Resort into a Culture

AI Briefing

• – Reto Gurtner transformed Laax into a freestyle culture hub by focusing on authenticity over resort marketing, creating a unique skiing and snowboarding experience.
• – He partnered with local freestyle athletes to showcase the resort's natural terrain and community.
• – Laax became a global destination for freestyle enthusiasts, changing the ski resort industry with its innovative approach.