Survey Reveals 85% of Canadians Trust Professional Financial Advice Over Social Media “Finfluencers”
AI Briefing
- • 85% of Canadians trust professional financial advice over social media "finfluencers".
- • 71% would not consider finfluencers for financial guidance.
- • Canadians prefer expert advice over influencer opinions on money matters.
Source Summary
MISSISSAUGA, Ontario--(BUSINESS WIRE)--Despite the rise of financial influencers, known as “finfluencers” offering advice on social media, Canadians continue to place far greater trust in professional guidance when making important money decisions, according to Primerica Canada’s latest Financial Security MonitorTM (FSMTM) survey. The survey finds that 85% of Canadians do not trust financial advice from finfluencers and 71% would not consider turning to them for such guidance. “When it comes to p
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