PPAI, AMA and PRSA Leaders: Branded Merchandise Has Earned a Strategic Place in Modern Marketing and Communications

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IRVING, Texas--(BUSINESS WIRE)--As marketers and public relations professionals face increasing pressure to break through digital clutter, create meaningful audience connections and demonstrate measurable results, leaders from Promotional Products Association International (PPAI), the American Marketing Association (AMA) and the Public Relations Society of America (PRSA) agree that branded merchandise has evolved from a tactical giveaway into a strategic communications channel.During a roundtabl