New Turing Labs Report: 70% of CPG Brands Are Losing the Race to Shelf
· media:
AI Briefing
- • 70% of CPG brands struggle to reach shelves due to failing innovation cycles.
- • Consumer demand outpaces innovation cycles in the CPG industry.
- • Turing Labs survey of 290 CPG leaders highlights the industry's challenge.
Context
A recent survey by Turing Labs found that 70% of CPG leaders are losing the race to shelf. The survey included 290 CPG leaders and examined innovation cycles in relation to consumer demand.
The survey's findings matter because they indicate a significant gap between consumer demand and the ability of CPG brands to keep pace with innovation cycles.
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