Can’t Wash This: Febreze Takes on the Stink Behind Soccer’s Biggest Summer
AI Briefing
- • Febreze launches 'Can’t Wash This' campaign targeting soccer's odor issues.
- • The campaign aims to help fans tackle stinky gear and surfaces.
- • Febreze is Official Odor Fighter of Major League Soccer.
Source Summary
CINCINNATI--(BUSINESS WIRE)--Soccer in the U.S. is having its biggest moment yet, and Febreze is taking on one of the game’s most relatable side effects: the stink. Today, Febreze announced Can’t Wash This, a new soccer-inspired campaign built on a simple truth: as the game grows, so do the gear piles, car rides, watch parties and soft surfaces that pick up odor but can’t always go in the wash. As the Official Odor Fighter of Major League Soccer, and with an anticipated 47 million new soccer fa
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