Xumo Expands Contextual Targeting Capabilities Through Gracenote and IRIS.TV Integrations

Source Summary

NEW YORK--(BUSINESS WIRE)--Xumo, the streaming platform joint venture between Comcast and Charter, today announced expanded integrations with Gracenote and IRIS.TV. The new capabilities give advertisers access to distinct contextual signals across Xumo’s FAST inventory, supporting more precise, brand-enhancing activation across both linear and on-demand streaming content. As streaming audiences fragment across apps, devices, and services, advertisers need better signals to reach viewers in the