LiveRamp Partners with Adobe to Bring Commerce Purchase Data into GenStudio for Commerce Media Networks

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SAN FRANCISCO--(BUSINESS WIRE)--LiveRamp (NYSE: RAMP), the leader in data collaboration, today announced a new integration with Adobe GenStudio for Commerce Media Networks (CMNs), making commerce purchase data available through LiveRamp’s platform for use in Adobe’s agentic content supply chain — enabling brands to build and launch more targeted campaigns within commerce media networks.CMNs have emerged as one of the fastest-growing advertising channels, giving brands direct access to high-inten