Built for uncertainty: Why Middle Eastern brands remain resilient despite market headwinds

AI Briefing

• – Middle Eastern brands show resilience despite market headwinds due to scale, sector positioning, and strategic agility.
• – Geopolitical tensions, oil price fluctuations, and supply chain disruptions pose challenges to the region's brands.
• – The Middle East's most valuable brands remain strong due to a combination of factors, including their size and market presence.