‘A lot of people think they are what they drive’: Carmakers increasing look to go up market with rugged trims - The Globe and Mail

AI Briefing

• – Car manufacturers are introducing rugged trims to appeal to customers seeking premium, off-road capabilities.
• – These trims often come with advanced technology and luxury features.
• – Expect to see more SUVs and crossovers with a focus on off-road capability and style.