Sam Heughan on Scotland behind the screen - BBC
AI Briefing
- Scotland's tourism industry faces major challenges, with the country's economy heavily reliant on visitor numbers, while the COVID-19 pandemic has taken a toll on the sector, according to Sam Heughan.
- The country's stunning landscapes and rich cultural heritage are major draws, but concerns over Brexit and the impact of the pandemic on the industry's growth
- Heughan will be joined by other high-profile speakers to discuss the future of Scotland's tourism industry at the event
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