Rivian Just Launched Its Own Version of BMW M, and It’s Called RAD (Rivian Adventure Department)

AI Briefing

• – Rivian has launched its own high-performance division, called the Rivian Adventure Department (RAD), which suggests a focus on off-road capability and adventure driving.
• – The RAD division is reportedly focused on creating high-performance electric vehicles with capabilities like acceleration, range, and off-road prowess.
• – The new division is likely to compete with BMW's M brand and other high-performance electric vehicle manufacturers.