Genius Sports to Host NewFront on March 26 to Showcase Immersive Advertising and Real-Time Activation Solutions

AI Briefing

• – Genius Sports to host NewFront on March 26 to showcase immersive advertising and real-time activation solutions.
• – Event will feature a live webcast as part of the official IAB NewFronts week.
• – Genius Sports enables brands to turn live sports moments into measurable media, connecting fan attention to commercial outcomes.